Digital Marketing

The way people buy has changed and the efforts from regular offline marketing aren’t as effective as they used to be. The number of people who make their purchasing decisions online is increasing rapidly every year. Consumers begin their purchase journey by searching online, to look at the options, verify what the prices are and research how other people are reviewing it.

Connecting with your audience

If you want to connect with the potential audience of your brand, you have to be where the audience is and where they spend the most time. With so many available digital channels, your brand needs to be able to reach the consumer at the exact right time, and with the most effective digital media strategy.

Digital marketing can be successful for any business in any industry. The penetration rate of online users in the Netherlands in 2018 was over 96 percent of the total population. Data indicated that 79 percent of the Dutch consumers reported they used e-commerce services to purchase their products and/or services.

Strategy Development

We create strategies that support your brand’s goals on free and paid channels that will be able to accelerate the buyers’ journey to land on your website or social media channel.

The actions we will take will be able to align your communication as a brand, from your website, social media, search engines and email. Also, with the use of online ads or hosted articles on other websites, you can connect with your current costumers or prospect new targets.

Brand Awareness

In digital marketing, social media (paid or organic), can increase brand awareness, drive traffic, and generate leads to your business.

By analyzing data of your brand and the behavior of your consumer, we can determine the value your product or service can provide, and which challenges lie ahead. Allowing us to create an accurate plan of action across your digital ecosystem which can motivate your audience and generate more leads for your company.

Tactic & Result

One of the fundamental tactics we will use is optimizing your brand’s platforms to engage users from desktop and mobile devices. We do this by implementing a responsive website, especially important for those accessing your site or social channels from mobile. These tactical actions will ensure a strong digital presence for your brand and active interaction with your consumer which will generate more digital leads for your company.

The results we can reach when combining each tactic to one integrated strategy will be continuously on track, so you can always have the most accurate insights from the data. As a result, your brand will be ready to have a positive impact on consumers at every stage of their journeys in their purchasing decisions.